TL, DR: I’m offering myself as a consultant – at no cost – specifically to smaller congregations that want an online presence and (1) don’t know where to start and (2) can’t afford a paid consultant. I’m also offering a webinar on the basics of live streaming this week. More information on this can be found here.
Ever since I answered God’s calling to pastoral ministry, I have been seeking ways to incorporate my past experience. Especially in the midst of a pandemic, I have noticed that my previous experience in video and audio production have been very beneficial as I have had to make streaming my primary means of preaching and teaching. Rewind a bit: Even before the pandemic, I have seen the need for churches to embrace streaming, social media, and other technologies such as podcasting to reach new people for Jesus. Research shows that people will check out a church online before visiting in-person. Experience has reinforced this, as almost every person who has visited a church that I’ve been the pastor of first found us online and checked out a sermon before attending a worship service.
The reality is this: Congregations and pastors that do not embrace technology are not reaching people other than those who are already sitting in their pews. Online ministry is essential in the 21st Century. Yet, the task of beginning any sort of online ministry can be daunting. There are consultants who try to sell their services, convince congregations that they must have Hollywood-quality equipment and have marketing companies to manage their social media. Smaller congregations especially do not have the means to use consultants in the first place and, the ones that do decide to use one, often become intimidated and overwhelmed. My issue with consultants is that they often have a one-size-fits-all approach and assume that what works in the megachurch will work in the rural congregation. These consultants are out of touch with the reality of the church, which is that the majority of which have an average weekly attendance of 50 or fewer and do not have a ton of money to spend.
Enter Strangely Warmed Media Group.
Strangely Warmed Media Group has been a vision of mine for a few years now but was not something that I pursued. This changed with the COVID-19 pandemic. Especially now, I am seeing that the need for consultants with a heart for the small and rural congregations are essential so this is why I have decided to launch this new aspect of my ministry. God has shown me that using my previous experience in broadcasting in service to the church is part of my call to ministry.
I want to help congregations and pastors who want to do online ministry well but do not believe they are capable and I believe I can help because I have been there and have had to overcome many of the challenges they face.
Just to be clear of a few things: I’m not charging for any of this. This is a ministry that I want to offer to the wider church. This is not going to be a full time venture for me. I see Strangely Warmed Media Group being a resource. I will do occasional webinars and teachings (more on those in a moment) as well as some short-term coaching. I envision this ministry pointing people in the right direction for things such as equipment and giving advice on running social media as opposed to being in active management of assets.
In short, I want to take my experience and pass it along.
I have launched a website which can be found at swmediagroup.net. On there, you will find that I am offering two webinars over the next couple of weeks: One on the basics of streaming and another on effective social media. There is no cost for either and you can register right on the website. If you can not join live, a video will be uploaded to YouTube (channel coming soon).
Again, I see this as an expansion of my current ministry. I don’t want to use this as an extra source of income (hence why I’m not charging money for this) nor will I be changing careers. Rather, this is another component of my ministry that I want to offer to the wider church. Just as Wesley’s heart was strangely warmed on Aldersgate Street and just as he proclaimed that the world was his parish, so too is the world our parish. God wants to use us to warm as many hearts as possible. Often, the tool to do this is social media and streaming.
I’m no expert by any means but I’ve learned a thing or two along the way. Simply, I recognize that online ministry is essential in 2020 and I want to help others do it well.