I want to tell you a story about a guy named Vlad. First, you need to know that Vlad is not this man’s real name, it’s an alternate identity he crafted for himself as part of his hard rock lifestyle. Vlad is a guy from Kentucky who found the Facebook page for the church I was serving while I was in seminary. At some point, I noticed that this guy named Vlad was liking the streams of the sermons from our services. Soon after that, he reached out to chat about faith and I came to realize that he had experienced a lot of judgment and hurt at the hands of the church due to his hard living. Finally, one of my final Sundays in Kentucky, he showed up to meet me in person and to experience a service in-person. We lost touch a while back but I continue to pray for him and give thanks for his being receptive to God’s grace.
All of this happened because of streaming.
Even in the midst of the pandemic, I’ve had some conversations with pastors who simply do not see the value in streaming. The excuses run the gamut from a lack of equipment to “my people don’t use Facebook.” I get that there are true challenges for some churches and people to be able to stream but the vast majority can be overcome with a little creativity. We don’t need fancy productions and equipment. As for people within the congregation not using Facebook or being receptive to streaming, my experience has been that that is not entirely true. In fact, when I first started to really look, I was surprised at the people within a congregation that do use social media more than I was at who does not. I can promise you, if you believe streaming is of no value because your people aren’t using social media, you might be surprised.
Also remember that we don’t stream only for the people who are currently in the church. Consider the Vlads of the world who might discover your stream and decide to check out your worship service or even Jesus for the first time.
There has been much discussion on how the church will come out of the pandemic and whether or not we will cling to the lessons we have learned during this time. I pray that we do. I pray that we continue to embrace new ways of doing worship and discipleship. Your website and social media are the virtual front doors of your congregation. Continue to welcome people and to invite them to your physical doors but know that virtual you is the first taste most people will get of you and your congregation.
“We don’t need to stream” is a lie straight from the enemy to keep you from reaching more people than you ever could only from your pulpit.Tweet
May we not forget these lessons and may we continue to embrace them. Only by continuing to embrace these new opportunities will the church come out of the pandemic stronger than when we entered. The Vlads in your midst are not going to come to you, you must go to them. From the largest congregations to the smallest, it’s time for us to embrace new opportunities at reaching new people for Jesus.